The ‘Shoulds’ that Keep us Stuck

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And How to Slide Right Past Them


Let’s get real: I’ve been on the losing side of a battle with the word should for wayyyyy too long. It’s the word that whispers, shames, and low-key screams at us from the depths of our being; all the way back there on our internal, incessant mental radio stations.

“I should have my life together by now.”

“I should be hustling harder.”

“I should be more [insert impossible societal expectation here].”

Sound familiar? Yeah, same.

Should is that toxic friend who has me feeling like I’ll never measure up. And let me be real with you [and, am I alone here 👀] —this friend has WRECKED me more times than I can count.

But lately … I’ve started questioning why I let should run the show!?

Who’s writing these rules?

Why do I permit them to live rent-free in my noggin?

And more importantly, how will I evict them?


The "Should" Shame Spiral Is Exhausting

Here’s the thing about should: it’s a sneaky wench.

It shows up when I’m already feeling low, and it loves to hit me [repeatedly] where it hurts.

Take productivity, for example. There’s this internal story that if I’m not crushing my to-do list by sunrise, I’m a failure. Why bother even? And honestly? As a woman of color [that’s also neurodivergent] navigating spaces that weren’t designed for me [no shade, it what it is, until it isn’t], the pressure to prove myself is constant.

There’s this endless, widely accepted yet subtle expectation to overachieve just to be seen, let alone respected.

And when I don’t hit every mark? The shame spiral kicks in.

I’m often thinking, Girl, what’s wrong with you? Everyone else is figuring it out. What’s taking you so long?

But spoiler alert: they’re not. Oop!


Should, the Trap

Okay, so is it becoming a little more clear that should can rob the best of us of joy, creativity, and even rest? Should is like an invisible leash, pulling our life force toward standards we never even agreed to!

Instead of I should be more productive, try this:

  • What’s actually possible for me today?

  • What’s one thing I can do that feels good yet, forwarding?

  • Who said I have to do this, anyway? If I chose to pivot, which direction feels right?

  • I want to be more productive, maybe I’ll work on this …

The shift from should to choice is wild. It’s also what I call freedom; but tomAto to mat TOE.

This verbiage change, takes the pressure off and puts the power back in my hands.

I am [consciously] in the driver’s seat of my life.


What I'm Learning about Should

I don’t have it all figured out, but here are three things that are helping me shift the narrative:

• Interrogate the Shoulds.

Every time I hear myself say I should, [or YOU should 😬I pause and ask, Says who? Nine times out of ten, it’s not even my voice—it’s society, family, or that random influencer who seems way too happy on Instagram.

• Celebrate the Small Stuff.

Listen, if I get out of bed + oil pull, that’s a small win for me! If I do one thing—just one—that gets me closer to my desired state, I am lit. I [am in the process of] refusing to let shame tell me otherwise.

• Choose Curiosity Over Criticism.

Instead of beating myself up, I find myself asking: What’s actually going on with me right now? What do I need? That simple shift from judgment to curiosity has saved me so many tears. * Sometimes, what I need most, is giving myself permission to pause, nap, read outside, go for a walk.

Masterclass invitation, victorious coaching

Let me Spill Some Tea

You're already enough. And, breathe.

The biggest lie should evokes is that I’m not enough as I am. But, a reminder: the world needs the real me.

The version that’s messy, tired, unsure, and still showing up. In a world of fraudulence, sheisters, and deep fakes → it’s top tier relief when authenticity and realness take up more space.

So, here’s my challenge: the next time the shoulds start screaming in that ear, talk back!

We’re not here to be perfect—we’re here to be human and experience.

And that? That’s more than enough.

What’s one should you’re ready to kick to the curb? Drop it in the comments!

Hey, I'm Viki

P.S. If you're wondering about me - I hold a PCC coaching credential, breathwork facilitation certification, trauma sensitive somatic training, adhd certification, ongoing supervision, and about a decade of my own therapeutic and somatic work.

I'm also neurodivergent as hell, which informs everything about how I work. None of that makes me the right coach for you, but it hopefully gives you a sense of how I come to this work.

I may receive a commission for links shared in a blog, podcast, or newsletter. You don’t have to use these links, yet I’d be grateful if you chose to! Thanks again for your support, I hope you find the content supportive, insightful, and helpful!

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Victoria Andrijević PCC
Victorious Coaching by Victoria Cumberbatch

Supporting the neurodiverse in remembering who TF they are through coaching, breathwork & facilitation.

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Adventurously based in Denver, CO